Page 71 - Experience Volume II

Crystal is the only Point of Sale that has an out of the box slips digitally from any device, do appraisals without
integration with Loupe, enabling clean data & automations. having to go back to a main station … With Crystal
we are able to do all of that, I couldn’t be happier
with our choice” says Brent Polacheck, Owner of
Polacheck Jewelers in California.

A Strategic Investment

T This decade has yielded some of the best years on
record for jewelers. Smart retailers have already
recognized that their choice of core software is
di
directly related to their ability to reduce operating
costs and increase conversion rates. Retailers that
are operating on lean, efficient infrastructure are
best positioned to withstand the market volatility
and soft sales widely predicted by industry analysts.

C Crystal & Loupe are unlocking transformative
change for independent jewelers across America,
delivering functionality & advantages that were
At the heart of Crystal’s success has been an previously only available to larger enterprises.
unrivaled understanding of the complex needs
of fine jewelers from repairs & manufacturing, “I couldn’t be happier with our choice” Seven CBG retailers have already transitioned.
to reporting & clienteling: Multiple leading CBG vendors are participating.
Brent Polachek, Polachek Jewelers,
“ “ e people that started Crystal were Calabasas, California
retail jewelers themselves, so they knew
exactly what we needed....
F I N A L L Y , A P O I N T O F S A L E ey understand the way we hold memo, Seamless Transitions

WO R T H WA I T I N G F O R invoicing, bridal sales … so they have that Crystal’s unwavering commitment to excellence

body of knowledge that they bring to this when it comes to migrating customers, transactions
& inventory records has helped earn a reputation
CBG Experience get the inside track on the system that makes our lives easy. for smooth transition amongst their retailers:
technology partnership that is unlocking
E
transformative change for jewelers Even now a year or two in, they get back John Henne, President of Henne Jewelers in
to us within 10-15 mins... with our other P Pennsylvania remembers:

Opportunity Knocks POS system it just wasnt like that “Integration to Crystal was smooth and so easy, they
had it up and running in a couple of weeks, that
An opportunity is emerging for independent jewelers: made the biggest difference to us. The fact that my
a once-in-a-generation upgrade in customer experience Brent Polacheck team is thrilled is what makes me so happy. Because
and operational efficiency is now tangible & accessible. Polachekcks Jewelers, the easier I can make life for them, the better they
Calabasas, California can perform, the better we can take care of our
C CBG retailers are savvy operators of growing, profitable c customers”
businesses who would certainly not use a phone, nor
drive a car from the 1990s, yet in most cases operate S Some of America’s most prestigious independents
their stores on antiquated systems dating from the were struggling with similar challenges many CBG
1990s that struggle to meet their evolving needs. retailers face today: “We were still hand-writing
sales tickets. We knew that was archaic, but it was
That was the motivation for Michael Razny, a third-gen- just our system.... Eventually, we knew that if we
eration jeweler from Chicago, to build a system wanted to grow the business we needed to go to a John Henne, President
designed for the unique needs of our industry. modern tool that would enable us to write sales- Henne Jewelers, Pennsylvania

TECHNOLOGY www.getcrystal.com
TECHNOLOGY www.getcrystal.com

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